Promotion to cut fares for two weeks is ‘commercial risk’
By Thornbury People | Saturday, April 09, 2011, 09:00
FIRST is cutting its prices for a two-week promotion in an attempt to get more people on the buses.
Five of the most popular season tickets sold by First Bristol, Somerset and Avon are to be reduced from tomorrow until Saturday, April 23.
The reduced fares include the FirstDay South West ticket, which offers unlimited daily travel across the entire Bristol, Somerset and Avon network.
The price has been cut from £8 peak and £7 off-peak to £6.
FirstWeek fares are also being reduced, from £19.50 to £16 in Bristol zones 1 and 2; and from £27 to £20 in Bristol zones 1, 2 and 3.
And the FirstMonth fares are also being cut, in Bristol zone 1 and 2 to £64 and in Bristol zones 1,2 and 3 from £110 to £80.
During the promotional period customers can buy as many reduced price FirstWeek and FirstMonth tickets as they wish, activating them as necessary even after the promotion has ended.
On top of this three new fares are being added.
The FirstDay Bristol zone 1, 2 and 3 allows unlimited travel within the whole Bristol area, from Thornbury in the North to Portishead, Backwell and Pensford in the South, for £6.
The FirstWeek South West gives unlimited travel across the whole Bristol, Somerset and Avon network for one week, covering South Gloucestershire, Bristol, Bath, North Somerset and Somerset, for £24.
The FirstMonth South West covers the same area for four weeks for £96.
The company hopes that with ever increasing fuel costs, more drivers in the Greater Bristol area will turn to public transport.
High fares have long been one of the most common complaints from the public about First’s service in the city.
Managing director of First in Bristol, Somerset and Avon, Tony McNiff, said: “In recent months we’ve seen the price of fuel on the forecourts steadily increase and at the same time the first Greater Bristol Bus Network route to be completed has been officially launched.
“With this in mind there has never been a better time to try and encourage people to use public transport in our area, and so we are running these promotions to see what impact they have.
“We are taking some commercial risk in cutting these fares and introducing these new ones, but we want to try this to see what impact it will have. If these measures prove popular they may herald the way for further promotions, or permanent changes.
“We sincerely hope that people will see this as an opportunity to give the bus a go, finding out what it has to offer them.
“What many people find when they switch to the bus, from commuting by car for instance, is that it can be significantly less stressful than driving yourself, as it offers the chance to read the paper or a book, catch up on sleep, or make important phone calls, while someone else takes care of the driving.”
For more information about the bus fare changes, go to the First bus website